We were surprised recently, when out of the blue not one — but two — Google optimization reps contacted our boutique PPC agency in a week, one about a large e-commerce client, and more surprisingly, another about a smaller regional home improvement client. As usual, both Google reps were very friendly and helpful.
But one thing to keep in mind is that “optimization” means something different to a small digital marketing agency and its clients, and to Google and its reps. Their advice, although much of it is very good and based on the latest Adwords features and tools, often revolves around spending more, sometimes a lot more — and oftentimes a lot more liberally.
The key is to strike a balance — focus first on pleasing your client and keeping them satisfied — and only second on implementing Google’s account recommendations to the extent their serve your client’s interests.
