Oftentimes our clients pretty much dictate to us what platform they want to build content in. That happened recently and we were asked to build a landing page on the Unbounce website page builder system. While it is similar to other page builders, they all have their own ways of approaching things and idiosyncrasies.
First we built a single landing page and then the client wanted to expand it to a microsite. Turns out Unbounce really didn’t have a great solution for a navigation bar to tie the pages together, but we figured out a workaround and put one together.
The moral of the story to clients and agencies alike is — chose your tools wisely and make sure they have all the features you need or will likely need when your needs develop.
